Mideast Firms Vie for Dot Me (.me) Domain

December 8, 2009 · Filed Under Domain · Comments Off 

Mideast firms vie for dot me (.me) domain

By Abdul Wasey

Almost all the big and medium-size companies, institutions, organisations and group in the Middle Eastern countries have their own websites. And those who don’t have are in the process of getting one.

Most of the firms have either ‘.com’ as their extensions or ‘.qa’, ‘.ae’, representing their respective countries. Some of the companies have both.

The importance of a website in the success of an individual or a business organization is an open secret. The rule is simple: If you don’t have presence in the cyberworld, your reach is extremely limited.

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Domain Names (part 1) – the Art and Science of Choosing a Domain Name

December 7, 2009 · Filed Under Domain · Comments Off 

But first, the science:

Using Back2Front as an example our web address looks like this: http://www.back2front.ca

http://The “http://” part is the protocol used to talk to web servers . Others examples are “mail” or “ftp” used to communicate with mail and ftp servers respectively.

. “dot”The rest of the address is the Domain Name. It is made up of parts separated with a “.” (pronounced “dot”).

WWWFor web sites the first part is usually “www” meaning World Wide Web. In some cases the www is optional. Web servers can be set up in such a way as the www part is assumed and so you can reach the same web site whether or not you type in the www part. For all of Back2Front’s clients the www is optional.

NAMEThe second part is the bit you make up, (the name) ours is “back2front”. More on this later.

TLDThe next part, usually the last part, is called the TLD or Top Level Domain. Ours is “ca”. Other examples are “com, org, net,”. Sometimes before the TLD you will see an additional part indicating a subsection of the domain. For example in Canada there are subsections of the .ca TLD to indicate province. The one for Ontario would look like this “www.back2front.on.ca”.Technical requirements for Domain names;UniqueYour domain name must be Unique. The “name” plus the “TLD” and any “subsection” there of, in combination, must be unique for each web site. But do not worry, you will not be able to register a domain name that is already taken the registries are responsible for preventing this from happening.

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Email Newsletters and Spam: 3 Ways to Make It to the Inbox

November 20, 2009 · Filed Under Internet Marketing · Comments Off 

After all the effort you put into designing a newsletter, it would be a waste if it didn’t reach your clients. When designing your letter, there are ways that you can steer clear of falling into the Spam trap. Here are a few ways to make sure your newsletter reaches your clients’ inboxes rather than their Spam.

First, the subject line of your email often gets scanned for words that are typically found in spam. Be sure to use words that cannot be interpreted as possible spam – the words “free,” or “cash,” often causes emails to get filtered into spam. Also, slightly abnormal punctuation, such as all caps letters or lots of consecutive exclamation marks, or other non-standard construction, would attract the attention of the spam filter. On a similar note, the text in the body of the email should also not contain any of these potential pitfalls.

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Free Email Marketing Tips

November 19, 2009 · Filed Under Internet Marketing · Comments Off 

Email marketing is not just about sales pitches. It is required that you address your clients as if you are having a direct conversation with them. This means that your campaigns should be more personalized. Non-personal email marketing is called spamming. Thanks to this phenomenon, it became a necessity to personalize email campaigns. Seasoned email marketers realized that spam destroys online reputations and customer loyalty. Hence, they began to tackle the problem with permission based free email marketing. There is a list of best practices that you need to abide by. The following are some of them.

Get your clients’ permission

Non-permission based email marketing can damage online reputations and you may have to face legal action. Even worse, your clients are likely to lodge spam complaints against you, if you send them stuff they’ve not asked for. Internet Service Providers (ISPs) will blacklist your name and emails from your domain will be completely debarred, if there are too many spam complaints against you. It’s not difficult to get permission from your potential clients. Ask them to register for your campaign and offer them something valuable, in return. You may offer them some tips, a discount coupon or a free gift.

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Email Newsletters: 3 Ways To Keep Your Subscribers

November 18, 2009 · Filed Under Internet Marketing · Comments Off 

HTML Newsletters are a great way to communicate to a large audience in a fast, cost efficient, and appealing manner. Send out announcements whenever it is appropriate for your company, and use what technology has to offer to spice up your emails. In the case of newsletters in particular, there are a few pointers that will help you grab and keep the attention of your reader and pique their interest in what you are trying to offer.

There are three main areas under which your newsletter can sustain the interest of your customers: design, copy, and timing of the delivery of your messages. Design is one of the most attractive and distinguishing features of using a newsletter rather than a plain text email – it catches the eyes depending on how it is approached. Use this to your advantage – use colors that will accentuate the theme of your message. Use appropriate images that capture what the text of your message cannot. If a short video clip would really entice your viewer, be savvy and include a snippet that will be enough just to spark their interest.

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Sound Branding Company Webpages: Silence is Golden

November 17, 2009 · Filed Under Internet Marketing · Comments Off 

If it wasn’t bad enough that you can’t seem to access a web page these days without having some sort of horrible mouse-over rollout advertising taking up your entire screen, there’s a company that’s looking to brand your website with a little jingle by using their web page tool.

In theory, this jingle tool brands your website and helps you “connect” to your client base whether they’re paying attention or not. I suppose that if you’re looking to only sell homes to people who listen to country music or classical or who like the sound of birds chirping, this might make sense, but I highly suspect that this whole “jingle technology” is just as likely to annoy people who come to your site as it is to endear you to them.

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Domaining: The Secrets To An Excellent Money Making Strategy

November 5, 2009 · Filed Under Domain · Comments Off 

Have you read those articles about people who have sold a “.com” or “.net” domain for hundreds of thousands of dollars? Believe it or not, you too can unlock the potential and make money through domaining.

What exactly is domaining, you ask? Well, it is the business of buying and selling domain names (.com, .net, etc) for the primary purpose of generating revenue. By implementing a few strategic tips, you can be the one selling your domain for thousands.

Step 1: Don’t Just Buy the Domain – Create Some Content

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Tips on how to choose the best domain name for your Business or Company

October 30, 2009 · Filed Under Domain · Comments Off 

So you have decided to put your business online? Making your business available in the World Wide Web awaits big opportunities. World-wide exposure, low cost marketing, and real-time information transfer are among the advantages of placing your business online. But before you go online and make a website for your business, the first thing to do is to choose the best domain name for your business. Domain name is what internet users type in the URL address bar of an internet explorer to access a certain website. Example, if you need to go to Google to search some information, you need to type Google’s domain name which is www.google.com in the URL bar of an internet explorer.

A domain name (dot .com, .net and .org) cost about 10$ for a one year registration. You can take a look at NameCheap and GoDaddy, two of my most favorite domain registrars. It’s pretty much affordable to purchase a domain name for the benefits that you can get out of that name. Choosing your domain name at its best is very important since it will become your business’ identity in the web. This name will be the one which will be remembered and used by your potential visitors and customers in the cyber world. So let us choose the best and if possible the perfect name for our business. The following are tips on how to choose the best domain name for your business.

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Sending Bulk Email: 3 Ways to Improve Your Delivery

October 28, 2009 · Filed Under Internet Marketing · Comments Off 

Bulk email marketing can be a tricky method of selling over the internet. Sending bulk emails requires a set of email addresses and a delivery mechanism, which is basically an email server but these two things are sometimes quite difficult to acquire. The biggest problem lies with acquiring a reliable set of email addresses to mail to. When you are not specifically looking at a market to target and are quite satisfied with sending mails to all and sundry, you would fit the description of a spammer. Spammers acquire their email addresses through means, which are now considered to be illegal with most countries outlawing the practice of acquiring email addresses from spider software or bots. This is just as well because this software was responsible for the high numbers of spam mail that had plagued the net for so long. Therefore, you must ensure that the email addresses that you harvest are from opt-ins.

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An Introduction to Email Marketing

October 26, 2009 · Filed Under Internet Marketing · Comments Off 

What is email marketing?

Email marketing is the use of email to promote products or services. This includes every single email, which has a commercial purpose, sent by companies, individual businesspersons, and start-ups to their customers, prospects, registered members and donors. Such emails include concise emails used to inform clients about the arrival of new products, services, special offers and so on. The other category is of emails that have plenty of relevant information that seek to entertain and educate clients.

Free email marketing has evolved and so have the types of emails. Companies send out a combination of both of the above mentioned categories. You can design them on your own or hire a professional email marketing firm. A reputable firm handles everything in your campaign from the design of the emails to the analysis of the customer data.

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