Domain Names (part 1) – the Art and Science of Choosing a Domain Name
But first, the science:
Using Back2Front as an example our web address looks like this: http://www.back2front.ca
http://The “http://” part is the protocol used to talk to web servers . Others examples are “mail” or “ftp” used to communicate with mail and ftp servers respectively.
. “dot”The rest of the address is the Domain Name. It is made up of parts separated with a “.” (pronounced “dot”).
WWWFor web sites the first part is usually “www” meaning World Wide Web. In some cases the www is optional. Web servers can be set up in such a way as the www part is assumed and so you can reach the same web site whether or not you type in the www part. For all of Back2Front’s clients the www is optional.
NAMEThe second part is the bit you make up, (the name) ours is “back2front”. More on this later.
TLDThe next part, usually the last part, is called the TLD or Top Level Domain. Ours is “ca”. Other examples are “com, org, net,”. Sometimes before the TLD you will see an additional part indicating a subsection of the domain. For example in Canada there are subsections of the .ca TLD to indicate province. The one for Ontario would look like this “www.back2front.on.ca”.Technical requirements for Domain names;UniqueYour domain name must be Unique. The “name” plus the “TLD” and any “subsection” there of, in combination, must be unique for each web site. But do not worry, you will not be able to register a domain name that is already taken the registries are responsible for preventing this from happening.
How Keyword-Rich Domaining Will Increase Google Rankings
Everyone who wants a website to be hosted on the internet will have a purpose. The common aim for every website owner is to get more visitors to the website. When you run a website for your online business, you have to concentrate more on getting many visitors to your website. Search engine traffic is the highly targeted traffic, but to get visitors from search engines, your website must have high Google rankings. Apart from on page SEO, it is possible to increase search engine rankings by taking advantage of domaining. While buying domain name is an important task for a webmaster, many people ignore the importance of domaining. A domain name which contains the keywords of your website is likely to increase search engine ranking.
Search engines will first look out for URLs containing keywords that the user searched. If the search keyword matches the keyword in the domain name of your website, your website will be displayed in the search engine results increasing the possibility of getting more number of visitors. Your website will get higher increased ranking if it contains keywords in its domain name. Using exact keywords in the domain name is a small change in your domaining plan, but it can give you positive results which you thought were tough to achieve.
Are You Anonymous – The WHOIS lookup
Are you anonymous on the web? This is one of the questions we need to ask ourselves either as online entrepreneurs, writers, webmasters etc. After all we may use fake details but there is a way to uncover who you are. This is by using the WHOIS lookup. Take a case of this blogger who has a site raking in millions of dollars a year but no one really knows who truly they are, whether they are the real owners or fake.
Its true some people are not comfortable when known whom they are really. WHOIS is an internet tool that you can use to check out registration of any domain. By just searching “whois” on search engines like Google, you’ll get plenty of sites that all do it. For any new domain name purchased, you fill in a few personal details like name, address, email, addresses, phone numbers which can be availed to anyone with internet access. How safe are we then?
Comparing internet marketing to a tasty recipe
What is the difference between the donut you ate from Dunkin’ Donuts and the one baked at a local bakery? The difference is in the recipe used. The donuts from Dunkin’s are lip smacking tasty and you don’t mind shelling out a little more money on such a tasty piece of donut. Such is also the difference between a popular service provider and not-so popular service provider online. There are certain standards every consumer looks for and doesn’t mind spending more when there is a promise to quality. So, is there a perfect recipe for internet marketing? It may not be possible to churn out an online marketing procedure that works well for all products and services, but surely there are essentials that can go into a well performing internet marketing recipe.
Let us perceive the internet marketing campaign to be a Chinese recipe requiring noodles, vegetables, Soya sauce, garlic and some vinegar dipped onion topping. Here’s how we can relate the ingredients of the recipe to an internet marketing campaign.
What is SEM? Should I go for SEM? What are the benefits of SEM?
Many people ask me what is SEM? They are confused of new term SEM? Now days in everywhere people are discussing about Google and yahoo and Microsoft competition, and their own website placement and SEO and SEM. So many people who are not related to internet technology are getting this question in their mind. What is SEM? What is included in it? How it done? How it can help my business? And there are many more questions. Once you read this full article, I am sure it will answer all of your questions.
What is SEM?
SEM stands for Search Engine Marketing and is types of internet marketing. SEM promotes websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion. When you search on any search engine for any term you will get list of many websites, many of these websites are there as a part of Search engine marketing. You can see on every search engines, there are free listings, paid listings, some promotional advertising in big banners etc. these are part of SEM.
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Choosing Your Domain Name Wisely
Looking to start your website?? First thing you will need is a web domain. Registering a Domain is not as easy as it seems. One has to take view of several points before you buy a domain name. After all it’s the first thing that will lead the visitors to your site.
Today it has become extremely difficult to go and register for domains as there are millions of top level domains (.com, .net. .org etc) are already filling up. This makes it very hard to find a good domain name that’s short and easy to remember and the one that relates to your site, business or product.
The following are the points one should take care of while registering a domain.
Benefits of using Twitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
I started using tweeter some time ago. Surprisingly after few days of posting some tweets it started getting indexed in Google. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google also started paying attention and it is indexing Tweets. Many Twitter pages and individual tweets can be seen on the first page of Google.
Then I started learning more about it. Rather than using it just as a social networking platform, if used properly, it can benifit you in so many ways including by boosting your personal brand and enhancing website traffic.
I want to list down some of the methods by which Twitter can benefit us:
- A Powerful Tool for Obtaining Information / news. Twitter users often link to useful sites or articles and can be a source of scoops and alternative news. This is very useful for active social news participants as they can subscribe to Twitter feeds for specific websites/conferences, which allows them to receive and view content quickly.Twitter can be quite an effective search tool for researching any kind of information. The results can complement other methods or sources of information. Twitter has a wide range of users, who constantly update Twitter with new information on different niches.
- To reinforce Personal Brand and awareness. Twitter is a social media platform which has the primary advantage of developing a social brand that is well-connected and accessible. Due its vast usage, Twitter can be a used for promoting your products and services and establish your brand. If you have established business you can use Twitter to enhance your brand image. On the other hand if you have a smaller business with limited brand awareness then Twitter can be excellent for promoting and establishing your brand among enormous audience.
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How to improve the page rank of your website
How to improve the page rank of your website
Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page. The Google Toolbar can be obtained free of charge for Firefox and Internet Explorer.
Google has a page rank of 10 which is the highest your site can attain. The PR of your site is updated about once of month when Google updates their database of web pages. It exports new backlinks, PageRank, or directory data approximately every three months.
One highly effective method for attracting more web traffic is to first optimize the design of your web site. This will increase your page rank because search engines love sites that have clean code, are fast loading and contain lots of well written content. This ultimately results in gaining traffic which leads to more sales, a sign you have developed a profitable web site.
Below are few factors which can be incorporated to improve page rank of your website:
1. Backlinks are vital
Links to and from your site are an important off page factor for determining PageRank. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be. You can always check out your backlinks by querying Google using its link operator.
Learn how to increase the backlinks.
All the links are not Equal – Quality, Relevancy and Quantity of Links Effect PageRank
10 most important things not to do while link building for your website
1. Don’t do too many submissions in directories.
While submitting your website to directories, be careful and don’t submit it to too many directories. In 2006 and 2007 Google has filtered many web directories manually to reduce the weigh on directories. Many of the directories out there today are not good and they are still operating as a link far. In real they are not going to deliver any real value to your website but it may harm your website as Google can see it as a bad neighbourhood.
Another reason for not to submit your website in too many directories is that Google can see this as a effect of SEO process and if they find out that you are trying to do optimization for your website Google might ban your website or de-index your website.
2. Don’t make too many links from no follow back links
When webmaster put no follow on your link, then you really get link back but original website will not pass any real rank juice or authority to your website. So it’s equal to 0. Still you get a link but with no real value to your website. It might bring some traffic to your website but in terms of ranking or Google page rank increase it will not serve any value at all.
What is SEM? Should I go for SEM? What are the benefits of SEM?
Many people ask me what is SEM? They are confused of new term SEM? Now days in everywhere people are discussing about Google and yahoo and Microsoft competition, and their own website placement and SEO and SEM. So many people who are not related to internet technology are getting this question in their mind. What is SEM? What is included in it? How it done? How it can help my business? And there are many more questions. Once you read this full article, I am sure it will answer all of your questions.
What is SEM?
SEM stands for Search Engine Marketing and is types of internet marketing. SEM promotes websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.
When you search on any search engine for any term you will get list of many websites, many of these websites are there as a part of Search engine marketing. You can see on every search engines, there are free listings, paid listings, some promotional advertising in big banners etc. these are part of SEM.
What are different parts of SEM?
As we discussed Search engine marketing is a way of promoting websites so that it will increase the visibility of your website and your website user can find it easily.
SEM if consist of:
Search engine optimization,
Search engine optimization or SEO is build of many parts. The main benefit of SEO is that you don’t pay for every visitor you get. But SEO takes very log time and it cost much higher then any other techniques but ROI is very high on SEO if done properly.